Are you day-dreaming again?

To encourage this creative process, Dr. Schooler says, it may help if you go jogging, take a walk, do some knitting or just sit around doodling, because relatively undemanding tasks seem to free your mind to wander productively. But you also want to be able to catch yourself at the Eureka moment.

“For creativity you need your mind to wander,” Dr. Schooler says, “but you also need to be able to notice that you’re mind wandering and catch the idea when you have it. If Archimedes had come up with a solution in the bathtub but didn’t notice he’d had the idea, what good would it have done him?”

Nice article about how the process works and how it is studied. I particularly liked this part – if you don’t snap to when the idea comes about, what’s the point?

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